BreadTalk: A bread shopping haven where each BREAD tells a story

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BreadTalk, a Singaporean lifestyle brand that has gained international appeal, is widely credited for taking the bread and bakery industry to new heights. Its introduction of the Flosss® bun propelled the brand into consumers' minds and since opening in 2000, BreadTalk has continued to churn out exciting products and offer a unique shopping experience for its customers.

Emphasizing its boutique bakery concept, each BreadTalk store is literally a bread-shopping haven where each product tells a story. Be it a chefs or baker's own inspiration, the workings of politics or society's trends, BreadTalk's 'Earthquake Cheese', 'Mr. Beans', 'Crouching Tiger, Hidden Bacon' are just some of the breads that have brought real stories to life. Youthful names and designs, the store's clean lines, and BreadTalk's open kitchen all come together for a fun and sophisticated experience.

Over its twelve years of operations in Singapore, BreadTalk has been recognized as Singapore's Most Promising Brand, Most Popular Brand and Most Distinctive Brand. Most recently, in the Singapore Prestige Brand Award (SPBA) held in December 2011, BreadTalk was judged Overall Category Winner for Most Popular Regional Brand and was also voted Most Popular Regional Brand by consumers. The brand has taken its success around the world, now having nearly 400 stores in Singapore, China (Shanghai, Beijing, Shenzhen, Hangzhou, Chengdu and Chongqing), Indonesia, Kuwait, Bahrain, Oman, Hong Kong, India, Thailand, South Korea, Vietnam, and the Philippines.

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In May of 2004, BreadTalk opened its first store in the Philippines at Glorietta 4, Ayala Center. Nearly nine years later, BreadTalk Philippines is gearing up for its 37th store, with outlets in Glorietta, Rockwell Power Plant Mall, SM Megamall, Alabang Town Center, Gateway Mall, Robinsons Place Ermita, SM Mall of Asia, SM City North EDS A - The Block, TriNoma, Landmark TriNoma, SM City Cebu, SM City Marikina, Landmark Makati, Ayala Center Cebu - The Terraces, MarQuee Mall in Angeles, Pampanga, Abreeza Mall in Davao, Solenad II in Sta. Rosa, Laguna, MarketlMarket!, Lucky Chinatown, Alabang Town Center - Garden Wing, SM Calamba, SM Lipa, SM General Santos, Ayala Triangle Gardens, Centrio Mall in Cagayan de Oro, SM Lanang in Davao, Greenhills, SM Southmall, SM Baguio, Robinsons Magnolia, Eastwood, EDSA Shangri- La Plaza, SM City Manila, SM City Davao, Evia Lifestyle Center and most recently in SM Aura Premier. BreadTalk Philippines aims to further its provincial expansion, and is eyeing several more locations in Metro Manila.

BreadTalk Philippines has taken the Group's signature breads and lifestyle shopping concept and infused its unique local character into the brand. It has brought to life its owa Filipino stories and inspirations in the likes of the 'Sumo Pandesal', 'Cheezymada', 'Sisig Bun', and 'Cheese Flosss'. Friends and fans in the Philippines have quickly taken to this modern way of retailing bread and constantly await BreadTalk's new creations.

The Bestsellers


Flosss- Our Flosssophy. We have no stories to tell, we are not good-looking either. We are simply here to please you, today, tomorrow and always. Remember to Flosss daily. Secret Recipe: I'm a soft, light bread subtly flavored with a special cream and generously covered with pork flosss... a perfect bite!



Fire Flosss- Our red-hot Pork Fire Flosss will satisfy your fiery appetite and set your tongue ablaze! Are you up to the challenge?


Hot Chic- The signature soft Flosss bun topped with spicy chicken flosss.

Cheese Flosss- Flosss, Hot Chic and Fire Flosss make way for the same famously delicious cream, soft sweet bun, topped with your favorite pork flosss. Can you spot the difference? Taste and see!


Spring in the City- Rolled bread laced with ham, topped with spring onions carrots and flosss. 


Standard Saussage- Chicken sausage wrapped in bread.


Golden Flower- Bread filled with white chocolate, topped with chocolate cream and almond flakes.


Get Cheesy!- Bread topped with cheese, mayo and parsley. Coffee Ball- Bread topped with coffee cream and almond flakes

For more details, Like the official Facebook page of BreadTalk Philippines:

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