Yoshinoya brings back Japan's Famous Beef Bowl to Robinsons Galleria!

6:56:00 AM

I feel very thankful that I was one of the Bloggers invited at the Grand Opening of 
Yoshinoya at Robinsons Galleria. To be perfectly honest, Yoshinoya is my favorite Japanese 
Food chain, I would always drop by at their most sought after store at Mega Mall and would 
patiently wait in the line just to get my feel of my favorite Beef Gyudon.

This time, they renovated their branch at Galleria and introduced a more
vibrant themed Yoshinoya. I love the ambiance at their food chain. It's always clean and the staff, whether it's a grand opening or not, they are very attentive to your needs and 
with a big smile on their face as well. The Grand Opening was a success! 

Ms. Lala Habana from the Marketing Team 
of Yoshinoya Philippines

YCPI president Timothy James G. Yang

It was truly my pleasure to meet Sir Yang, he's such a bubbly and energetic man. 
Very jolly indeed which I think their store is getting a lot of positive vibes. :-)

Brief History 

Yoshinoya was born in 1899 under the ingenuity of its
Nihonbashi Fish Market 1899

founder, a Japanese, named Eikichi Matsuda. Our story begins at Nihonbashi, a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl). Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda's restaurant featured delicious, affordable and fast meals.

It was an entirely new concept in Japanese culture, and both the hard-working
fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake and Yoshinoya had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya's original gyudon, or Beef Bowl.

In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system.Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the most important brands in Japan and boasts of more than 1,000 outlets, making it one of the biggest fast-food chains in Japan. To date, there are more than 1400 outlets around the world, namely Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand and the Philippines.

Century Pacific Group under its retail arm, Yoshinoya Century Pacific, Inc., entered into Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001. Currently, there are five (5 ) stores in Metro Manila: SM MEGAMALL, SM NORTH EDSA, SM MALL OF ASIA, SM MANILA, and GLORIETTA. To further strengthen its presence in the Quick Service Arena, Yoshinoya Century Pacific, Inc. forged partnership with lhanat Foods Corporation led by its President/ General Manager, Mr. Timothy James G. Yang.

Yoshinoya is home to delicious modern Japanese comfort food, from fresh salads, delectable seafood, noodles and great selections of entrees on Japanese rice bowls. Since 2001, the Company with the vision to be the most preferred Japanese restaurant in the country has offered high quality food at affordable prices with exceptional friendly service to its patrons. From our vast array of delicious entree selections, our fresh salad ingredients to our sumptuous desserts, only the highest quality products are presented to our customers.

Over the years Yoshinoya's menu changed to reflect today's consumer except for the Beef Bowl (Gyudon) which is Yoshinoya's specialty. It is the same product profile where Yoshinoya operates in other parts of the world. The core product is prepared using premium beef with the special beef stock over steaming bowl of white rice.

With Yoshinoya's persistence in satisfying customers in providing sumptuous authentic Japanese dishes, Yoshinoya new product offering includes: Maki Variants, Yoshi Chicken, Kani Salad and Yasai Itame. Watch out for more Upcoming Products.

Yoshinoya, unlike any other Japanese fast food restaurant, serves the best beef, which is simmered in a special broth of herbs and spices. Once it has reached your bowl or plate, and is on top of steaming white rice with soy sauce, you'll forget you're in the Philippines. A lot of people claims it tastes exactly like the Yoshinoya in Japan. I'd love to try out their branch in Japan and see the difference if there's any. Which brings me back to my bucket list of going to Japan soon, hopefully :-)

With busier work-life schedules and growing incomes amid the growth of the domestic economy, more Filipinos are eating out. Filipinos nowadays are more in tuned with what they eat and more over, they consistently want to try something new and document it 
on their social media sites making each one of us a critic over what we eat which I think is good because this will help food chains, restaurants and store to serve their loyal customers 
with the finest service and delicious dish they can offer. 

YOSHINOYA tries to make its meals more budget-friendly yet appetizing to 
keep customers loyal and happy, this is according to Mr. Yang. Truly, this is so true, over the years, comparing to other Japanese food chain, they offer more budget friendly dishes plus, the serving and taste is still amazing. I truly hope as years pass by they would still continue this.

To Yoshinoya, congratulations on the Grand Opening of your Robinsons 
Galleria Branch! More customers to come and more branches in the future!

Cheers! :-)

For more details, 
Like the Official Facebook page of Yoshinoya:

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