LG G2: LG Unveils Flagship G2 Smartphone

7:12:00 PM


Expand your senses, enrich your understanding and enhance your daily life with a device designed to fit your needs so perfectly, it feels like it is part of you.

The internationally-acclaimed LTE-ready LG G2, hailed by Stuff.tv as “the best smartphone in the world”, finally arrives in the country.

Glowing reports about LG Mobile’s newest premium flagship have been milling around since its worldwide launch in New York the previous month. Even global netizens have voted LG G2 as “the best smartphone out there now” in a recent PhoneArena.com poll.

Removing ‘Optimus’ in LG’s high-end mobile handset line, the LG G2 puts forth human-inspired revolutionary features, making it the brand’s most sought-after smartphone to date.



The grand Philippine launch was held at Solaire Resort and Casino, in which dealers and media gathered to witness the exciting product reveal. Reputable personalities went onstage to share their insights on the diverse areas of the long-awaited product. Hon. Dante M. Lantin, Assistant Secretary of the Department of Transportation and Communication (DOTC), discussed the global technological innovations of LG G2 which lead to improved connection and information distribution among Filipinos.

Thih Liang Goh, Qualcomm Business Development Director in Malaysia, Philippines, and Singapore, commended the LG G2’s hardware, which rides on the industry’s most advanced mobile chipset, Qualcomm® Snapdragon™ 800 Processor. Koh Onozawa and Franz Ignacio, creators of the acclaimed Loudbasstard sound amplifiers, hyped on the LG G2’s minimalist design, particularly the seamless button-free sides, the industry’s narrowest bezel, and the world’s first Rear Key. CMMA-winning photojournalist Revoli Cortez praised the LG G2’s Full HD camera which pioneers a winning combination of 13 megapixels, Optical Image Stabilization (OIS), sapphire crystal glass lens, 8X Digital Zoom, 9 Multi-Point Auto-Focus, and video recording capability up to 60 fps Full HD.

To cap off the prestigious roster of speakers, LG Mobile celebrity ambassadors Paulo Avelino, Maxene Magalona, and Kiefer Ravena enlightened the audience about how the LG G2 learned from them through cutting-edge UX features.

LG G2’s groundbreaking design stems from behavioral studies and features the world’s first Rear Key, which is used for switching on and off, activating LG’s QuickMemoTM, and launching the 13-megapixel Full HD camera. The device sports a 5.2-inch Full HD IPS display for superior graphics and contains the industry’s most powerful battery capacity at 3,000 mAh siO+. It also boasts of the industry’s first 24 bit/192kHz Hi-Fi sound playback for studio-quality audio.

Upgrades have been made in the user experience (UX) features already found in previous LG smartphones, such as QuickMemo™, QuickTranslator, QuickRemote, Audio Zoom, Dual Camera, and Dual Recording. The LG G2 also incorporates new and practical UX features such as KnockON, which turns the display on or off by tapping twice with a finger; Guest Mode, which protects the owner’s privacy by displaying only pre-selected apps when guests access the phone; and Answer Me, which automatically answers the call after lowering the ringtone when the phone is raised to one’s ear.

LG Electronics Philippines garnered a momentous market growth in the competitive smartphone segment, according to latest data from GfK.

The consumer electronics giant gained “significant, amount-based market share” driven by the success of its Optimus L Series line-up released early this year. Both first and second generation L Series mobile phones targeted low to middle market segments.
The South Korean global leader and technology innovator also unveiled its G Series models this year, the LG Optimus G and LG Optimus G Pro, catering to the premium market. According to GfK, LG Philippines’ smartphone sales for the first half of 2013 almost doubled with a growth of 94% versus 2012.

The latest on the G Series roster is the internationally acclaimed LG G2, dubbed by Stuff.tv as “the best smart phone in the world”. Lawrence Kim, vice president of LGEPH Mobile Communications, noted that the timing of the mobile phone’s Philippine debut is a strategic move. “The highly anticipated LG G2 generated the shortest period of time between a global and a local launch,” he said. “We want to support the global rollout and marketing initiatives of the G2 and be able to maximize the market share of the premium mobile user segment in the Philippines.”

The G2 is noticeably without the “Optimus” which is the smartphone brand that comes with the models of LG Mobile. Kim explained that this signifies a “human-inspired” smartphone with features that will revolutionize a highly competitive industry.

“LG G2 is the pinnacle innovation in the current line-up of LG Mobile,” Lawrence Kim, vice president of LG Electronics Philippines’ Mobile Communications division, stated. “Its key message ‘Learning from You’ incorporates a number of revolutionary consumer-based components that are set to become trendsetters in today’s smartphone market, shaping the smartphone of choice worldwide.”

Kim added, “With the groundbreaking LG G2, we are confident that we can maintain our strong market position in the Philippine smartphone industry especially as it features many industry firsts that will surely change the smartphone scene in the country.”

LG G2 FEATURES:

THE REAR KEY


Control the sound you want to listen to.
Capture the scenery you want to hold.
Share the moment you want to remember.
With the LG G2's Rear Key, it's all possible. 

5.2 Full HD IPS Display

See imagery in vibrant color and clarity. G2’s 5.2" Full HD IPS display gives you a superior visual experience with true-to-nature colors, sharp text, high-definition details, and a cinema-like 16:9 aspect ratio. Its rich, 423 pixels-per-inch resolution shows off every detail, and its Full HD IPS display gives you bright whites and more accurate, lifelike color representation without over-saturation or eye strain. So, whether you’re watching a nature show in Full HD, viewing a portrait set against a true-blue sky, or shopping for shoes in the perfect shade of red, you’ll get an authentic view of whatever you’re looking at.

13 MP Camera

HIGH QUALITY SOUND
G2 delivers high quality audio without distortion for Studio Master files, supporting 24-bit, 192 kHz Hi-Fi playback for FLAC and WAV files. Additionally,
G2 features multi-mic recording with advanced noise cancellation, so it captures and recorded audio with clear sound even in noisy environments. 

Qualcomm® Snapdragon™ 800 Processor with 2.26Ghz Quad-Core CPUs
By dividing tasks efficiently between its four cores, G2 can easily run multiple processes at once, delivering up to a 50 percent increase in graphics performance and faster CPU speeds.

LONG LASTING BATTERY
G2’s 3,000 mAh SiO+ battery gives you surprising power, without compromising style, so you can keep going all day—and look good doing it.
The battery’s step-design and silicon anode enables maximum storage capacity and efficiency in a super-slim size, compared to traditional Li-Ion batteries. Plus, the added GRAM chipset saves battery life with 10% less power consumption.

Guest Mode
GUEST MODE
This feature lets you hand-select the home screen for yourself and a guest, such as a child or a friend, and create separate pattern locks for that user. So you canshare your phone whenever you like, and your content and settings stay just how you left them.

AUDIO ZOOM

TEXT LINK

KnockON
KNOCKON
A simple knocking gesture is all it takes. Just knock twice on G2 to gently wake your phone’s display without picking it up or pressing the power key. G2 senses the gesture and turns the display on.When your hands are full or when you only have a couple of taps to spare, G2 will help lessen the load.

PLUG & POP

CAPTURE PLUS & CLIP TRAY

DUAL RECORDING/DUAL CAMERA
Dual Recording/Dual Camera
Dual Recording/Dual Camera lets you activate the front and rear cameras simultaneously, so you can record yourself and your subject at the same time.
This fun feature works with both the camera and video camera, using picture-inpicture technology to put your face in any photo or video you’re shooting.


TRACKING ZOOM
Tracking Zoom
Focus in on your favorite subject, without losing track of the big picture. Tracking Zoom lets you create unique videos with a picture-in-picture frame that highlights your selected subject’s movements, while keeping the rest of the scene in view. This feature zooms in on the moving subject you select, and tracks their actions in a separate pane overlapping the background video.


To find out more about LG G2, visit www.lg.com/ph, 
like LG Mobile Philippines on Facebook 
or follow @LGPhilippines on Twitter and Instagram.

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