Star Magic’s Jessy Mendiola appointed as Korea Tourism Ambassador

8:29:00 PM

Korea Tourism Organization (KTO), a government agency dedicated to tourism promotion of the Republic of Korea, appointed Philippine actress Jessy Mendiola as an honorary Korea Tourism Ambassador last October 31, 2013. Jessy had been to Korea previously in 2012, to participate in the KBS channel’s World Date with K-pop stars Shinee. Since then Jessy had been visiting the country often and gladly accepted the duty of Korea Tourism Ambassador in the Philippines. “Korea is a very beautiful country. I’m very interested in their culture and the people,” Jessy shared.

Mr. Sangyong Zhu, Director of KTO Manila Office, says, "We, Korean citizens, are very happy to have Jessy as our Honorary Tourism Ambassador. We think that Jessy is the right person to be an Honorary Ambassador because she is one of the most popular actresses and models as a rising star in the field of show biz in the Philippines. She is still young but already became one of the most influential celebrities in the Philippine society. Particularly, we would like to give her more chances to publicize Korean premium tours and Korean beauty and wellness tourism in that she does possess both external and internal beauty and attractiveness. As you are aware, her image is bright, amiable, good-natured and even noble. Additionally, more than 660,000 fans from her SNS such as Twitter and Facebook could also be potential supporters of Korean tourism like herself".

During the press conference that happened at the Conservatory, Manila Peninsula last November 27, Jessy received gifts from Korea as a token of their appreciation of being their Ambassador. 

Check out Jessy's pictures during her visit at Korea.

The KTO Manila Office is promoting and developing the tourism products especially they are targeting high-end market for K-Beauty and Wellness. Jessy experienced Korea’s Premium Tour when she visited last October 29. For five days, she went to three Korean hospitals, Changdeokgung Royal Palace, N-Seoul Tower, Lotte World, and other famous tourism spots. 

She also met and interviewed 2NE1’s Sandara Park and K-pop Idol group Boyfriend.

In the Philippines, Jessy is a celebrity endorser for Bench and McDonald’s. She is also the lead star in ABS-CBN’s remake of famous Mexican telenovela “Maria Mercedes,” which is currently among the top shows of the network.

Jessy is also busy promoting her Star Cinema and Skylight Films movie “Call Center Girl” which will be showing in theaters on November 27.

KTO appointed honorary ambassadors previously and these include PSY, Super Junior, 2PM, Miss A and other popular stars. Also overseas, England opera singer Paul Potts and Hollywood star Lindsay Price were named ambassadors.

Jessy's special trip to Korea will be shown on ABS-CBN’s “Matanglawin” on Dec.1, 2013.

For more details, visit the official Facebook page of KTO (Korean Tourism Organization):

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