Figlia Launches its first-ever Shoe Design Contest: My Beautiful Sole

5:41:00 AM

Last December 19, I was one of the lucky Bloggers who got invited to the Figlia Bloggers event at its head office located at Centerpoint Building, Ortigas Center. I know the brand simply because most of the people I know owns a pair of it. Their name has been tested and they really have quality shoes, best of all they have unique designs.

I'm grateful that I was able to meet Sir Joey Enriquez who pioneered Figlia shoes and paved way to other sub design of shoes that also own in partnership with Celine.  He is a very humble man which is why is so blessed! He narrated how his family started in the shoe busines and how it lasted this long, their journey to success depended on how passionate they are with what they do and clearly, Sir Joey really love shoes.

Because of this, Charter International Inc., the creator of brands such as: Figlia, Figliarina, Sorores, M. Nicole, Shubizz and Barbie adult ladies and girls teens footwear—launched its first-ever Shoe Design Contest themed—'My Beautiful Sole'.
This is perfect for those who also share the same passion as to Sir Joey. People who loves to design and has a wide scale of creativity, no matter how young or old you may be, this is contest is for you!

The theme of the shoe design contest is self-expression—My Beautiful Sole. Create a shoe using materials of your choice comply with the theme.

Print the official entry form that an be downloaded via Figlia’s website ( and navigate to the Promos tab for the official entry form and accomplish it. Include your name, contact information and documentation with it as well.

Entries must be submitted on or before *January 31, 2014 at the Figlia Head Office (20th Flr. Centerpoint Bldg., Julia Vargas Ave., Ortigas Center, Pasig City) or drop in drop boxes located at Figlia branches (Shubizz Greenhills, Shubizz Southmall and Shubizz Fairview). 

Check out the How to Join Video:

Each entry must include the following: 
(1) A sketch studies of your work. 
(2) An actual prototype of your designed shoes (created with any of your selected materials) (3) submit along with the prototype (a) JPEG or PNG file of the step- by- step documentation process of the entry construction (with at least 6 photos of the documentation process compiled in 11 x 8.5 inch image size) OR (b)  MP4 or AVI video documentation (minimum of  2 mins and maximum of 6 mins documentation presentation) burned in a CD. Only one (1) entry per person is allowed. By submitting an entry, contestants acknowledge compliance with these contest rules, guidelines & conditions including all eligibility requirements.

 Entries will be judged by Joey Enriquez of Figlia Couture and a special set of celebrity guest judges on *February 14, 2014, 3-5 pm at the SM Atrium, Bridgeway 5th Flr.

Design skills -  creativity with materials used, visual impact, color    40%
Construction techniques – materials used, sturdiness, wearability    30%
Overall presentation - Figlia factor, appeal, accompanying accessories          25%
Incorporation of theme                               5%
                                                                                                                     TOTAL  100%

The contest is to all legal residents of the Philippines at least a high school student. When submitting entries, entrants must submit a government- issued identification card. A photocopy of any of the following valid identification card with photo that may be used as proof (birth certificate, passport, postal ID, or any valid government ID) are required in submitting entries.

Prizes: All winners will be awarded a Starcard Membership from Figlia! That’s 10% off on all Figlia products for a lifetime! 

GRAND PRIZE WINNER – (2) brand new Wacom unit [for the entrants and his/ her mentor] worth (Php 20, 800.00), 3K worth of Figlia GCs and a Starcard Membership

1st Runner-up – 2K worth of Figlia GCs, a pair of Figlia shoes and a Starcard Membership 
2nd Runner-up – 1k worh of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
3rd Runner-up – 1K worth of Figlia GCs and a Starcard Membership 
4th Runner-up – 1k worh of Figlia GCs and a Starcard Membership

Submission of entries is until January 31, 2014 and can be accommodated on these three branche of Figlia: Shubizz (The Shops Greenhills), Shubizz Fairview, and Shubizz Southmall. Entries can als be submitted to Figlia Head Office (20th Fir. Centerpoint Bldg., Julia Vargas Ave., Ortigas Cente Pasig City).

For more details, visit Figlia's website (
or Like their Official Facebook page:
Twitter: @figliashoes

Jude Cartalaba &  Joey Enriquez
with fellow Bloggers during the Figlia Event

If you have other concerns, questions about the contest, 
feel free to comment or email me :) 

Join now!

You Feel Me?! I Figlia!

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  1. Thank you Gracee for sharing this beautiful sole contest with your followers.... more power to you and will see you soon...!!! Merry Christmas!!!