Philam Life Gears Up for the Year of the Wooden Horse!

7:20:00 PM

The Philippine American Life and General Insurance Company (Philam Life) is the largest life insurance company in the Philippines and the market leader for over 60 years. Philam Life offers an extensive line of products in the industry that provides solutions to various financial needs including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. Philam Life has the most extensive network of offices and sales agencies nationwide.

Philam Life is part of the AIA Group Limited, the largest, independent publicly listed pan-Asian life insurance group in the world which has roots in Shanghai, China.

Photo by Bernard Testa,

While the whole Filipino-Chinese community welcomes in the Year of the Wooden Horse, Philam Life kick started the Chinese New Year with its annual dragon parade held in Binondo.  Not only did they ushered the Chinese New Year with a bang, they also welcomed a new milestone with something new to offer for their clients.

With key initiatives such as driving financial literacy among key market segments, launch of  new products to suit your various needs, enhancements to your customer experience whether via branch, call center, online, or through your financial advisor, and launch of  new brand proposition: The Real Life Company, this 2014, we will definitely empower you to take the reins of financial security and prosperity! 

To explain further, Marketing Head Jessica Abaya, Chief Operating Officer Rey Centeno and Director of Agencies Ryan Siy, they explain what to expect from Philam Life this year because, for them, the future of the Filipino is their main perspective and they secure and value it.

Philam Life sustains its commitment as The Real Life Company that is genuinely engaged in real people's lives through meaningful dialogue "Anong plano mo? Usap tayo?", and empowers them to achieve financial security and prosperity by providing solutions and plans that turn their real-life struggles into success.

According to Ms. Jessica Abaya, "To enable their clients to turn dreams into reality, the life insurance leader bared plans to drive financial literacy programs in key markets through strategic partnerships. “This year, Philam Life will reach out to more Filipinos through our financial planning programs in tandem with partners from key sectors — OFWs, parents, entrepreneurs and employees," 

She also shared new product plans for the year of the wooden horse. “"To this date, only 16% of Filipinos say they're financially prepared for health setbacks. And since Filipinos still prefer unit-linked products especially after the country was upgraded to investment grade, Philam Life will launch a unit-linked health product early this 2014 to address this key yet unmet need," 

 Philam Life commits to make financial planning easier and more accessible for more Filipinos by launching new programs and applications. They are set to become the first local insurance company to use an iPad-based Interactive Point of Sale (iPoS) — a paperless platform that allows proposal presentations, filling out of policy owner details, and even signing of applications to be done through the financial adviser's iPad.

The company is also launching ePlan, a convenient customer self-service online facility for policy inquiries, transactions and payments. Philam Life policyholders can now choose to go online, instead of calling the hotline, for faster and real-time transactions. 

“"We at Philam Life are dedicated to making dreams and goals real for our clients," Abaya said. “Regardless of what their Chinese zodiac forecasts say, Philam Life is dedicated to empower more Filipinos to achieve financial security and rein in prosperity this Year of the Wood Horse."

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