BUM's Newest Youth Brand Ambassadors: Bianca Umali and Miguel Tanfelix
Sunday, July 27, 2014
The country's next top clothing brand, BUM has found another reason to welcome two young brand ambassadors—Miguel Tanfelix and Bianca Umali. A contract signing was set last Thursday, July 24, 1pm at Annabel's on Tomas Morato Avenue, Scout Delgado Street.
Both Miguel Tanfelix and Bianca Umali are GMA artists and are the youth lead stars of the top-rating teleseries titled 'Nino' which is aired daily on GMA Kapuso Network after 24 Oras.
"It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas," Rai Lacoste, BUM's Marketing Officer said.
"Apart from that, both Miguel and Bianca are also considered as today's Teen Prince and Teen Princess of GMA Telebabad."
Miguel Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso's other top-rating fantaserye called 'Mulawin' in 2004. While Umali, 14, was a former host and performer in Tropang Potchi' since 2009 till 2013.
BUM Equipment found Miguel and Bianca not only as talented youngstars, but as inspirations for this new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali, on the other hand, being an orphan didn't hinder her to fulfill her late parents' wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent.
Currently, the two are groomed as a pair and are also working together in another show called 'Ismol Family1 that airs every Sunday.
Both of them signed a contract during the launch and they stated how excited they are to work for BUM. According to Miguel, he feels very flattered and blessed to be handpicked by Bum to endorse the brand simply because we all know who were the previous famous brand ambassadors of BUM like Daniel Padilla. He is looking forward to represent the youth in terms of clothing and how hip and fresh the clothing line is. Just like Miguel, Bianca is also excited to endorse BUM because she admitted that even before she has been wearing BUM clothes and she is very pleased to be endorsing it now.
Both artists were having a great time since they are very busy with different projects
right now but also said that even though they are blessed with promising projects, they know how to keep humble and keep their feet on the ground.
BUM Equipment as a brand continually seeks to work with endorsers that create an image of positivity and leave a lasting and affirming impact for its patrons and its captive market, which is the Filipino youth.
For more information about the brand, visit its official website www.bumequipmentcom.ph and follow its social media pages on Twitter, Instagram and Facebook.
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