LG unveils newest additions to its budget-friendly L series to PH– the L Fino and the L60 smartphones

5:46:00 PM

LG Electronics (LG) has just introduced in the Philippines the L Fino and the L60 smartphones, the latest additions to its budget-friendly mid-range L series mobile devices.

A compelling alternative to higher-priced smartphones, the L ‘Fino’, the Spanish word for ‘fine,’ is made more powerful and now boasts of a more premium look and feel that are sure to attract teenagers and first-time smartphone users.

According to Jay Won, vice president for LG Mobile Philippines, “L Fino represents LG’s commitment to strengthen its smartphones portfolio by focusing on creating a more premium user experience at the entry and mid-priced segments.”

The L Fino features the blazing fast 1.2GHz Quad-Core processor and a 4.5-inch display, while its 1,900mAh battery allows users to enjoy long-lasting multimedia from the device.

With its “Designed for Funtography” philosophy, the L Fino combines fun with smartphone photography as it gives users quality, blur-free images with premium features that can once be seen only in the high-tier LG G series. These include Touch & Shoot, the selfie Gesture Shot and a front camera light which allows users to take a clear snap of themselves even in the dark.

It is also the first L series model to sport LG’s trademark rear key button, as well as the brand’s signature Knock Code and adjustable Smart Keyboard, and an 8 MP camera and true IPS display.

Available in white and black, the L Fino allows buyers to choose between these two classic colors with LG’s signature sleek body.

Key Specifications of L Fino (SRP Php7,990)*
•             Display: 4.5-inch WVGA IPS (800 x 480 / 207ppi)
•             Memory: 1GB RAM / 4GB   eMMC ROM / MicroSD slot (up to 32 GB)
•             Camera: Rear 8MP / Front VGA
•             Battery: 1,900mAh
•             Operating System: Android 4.4.2 KitKat
•             Size: 127.5 x 67.9 x 11.9mm
•             Network: HSPA+ 21Mbps (3G)
•             Other: Knock Code™ / QuickCircle™ Case

Newest family member 
Another addition to the mid-range L series is the L60 smartphone, a member of the well-loved L Series III family.

The LG L60 smartphone employs a modern “slimmed” design and has a woven back texture that gives users a comfortable grip while giving the handset a modern look.

Although with a sleek body, one can still enjoy a 4.3” display, while its 1,540mAh battery will allow you to maximize the phones’ functionalities and its 1.3GHz dual core CPU will ensure a heightened user experience.

It also has a dual SIM to provide utmost convenience to users. Set different ringtones, vibrations, or alert sounds for each SIM for further customization.

Key Specifications of L 60 (SRP Php5,990)*
•             Display: 4.3-inch WVGA (480X800)
•             Memory: 512 MB RAM / 4GB eMMC ROM / MicroSD slot (up to 32 GB)
•             Camera: Rear 5MP FF / Front VGA
•             Battery: 1,540 mAh Li-ion
•             Operating System: Android 4.4.2 KitKat
•             Size: 124.1 x 66.3 x 12.0mm
•             Network: HSPA+ 21Mbps (3G)
•             Other Features: Knock Code™ / Guest mode ™, Panorama shot

“With smartphone users becoming savvier, we believe that the L Fino and the L 60 models will enjoy a strong following among customers who are seeking performance and feature-rich smart phones at affordable prices,” Won said.

Extended promo 
What’s more, LG is giving more Filipinos the chance to own the earlier released L Series III smartphones and other LG Mobile handsets with as much as Php5,000 off on their respective selling prices.

“We are giving our consumers an early merry surprise this ber-month with our extended early Christmas promo, where they can get their favorite LG smartphones at lower prices,” Won said.

Consumers can get the other L Series III models like LG L80 for only Php9,990; the LG L70 for Php7,490; and the LG L40 for P4,490 until October 31, 2014 only.

The early Christmas sale will also give customers Php5,000 off on the LG G Pro 2, now for Php27,990; the LG G2 for Php25,990 (32 GB) and Php21,990 (16GB); the LG G2 mini for Php12,490; and the LG G Pro for Php11,990.

For more information about the new L series models, visit www.lg.com/ph, www.lgblog.com.ph, or www.LGnewsroom.com; like LG Mobile’s official Facebook page 
“LG Mobile Philippines”; or follow @LGPhilippines on Twitter and Instagram.

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*Specifications may vary depending on the market.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

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