Burlington and Microban bring Best Burlington Ever in the Philippines

6:13:00 AM

Last November 17, Burlington Philippines, the leading manufacturer of international quality socks and the global leader in built-in antimicrobial product protection, Microban International launched a new product at Shangrila Hotel, Makati City that is designed to be the BEST BURLINGTON EVER with its antimicrobial properties that protects the feet from odor causing bacteria, leaving it fresh and clean all day. The launch also included free foot spa for everyone which is a perfect relaxation treat for those who had a long tiring day!

Used by over 250 companies across the globe for 20 years now, the Microban® technology is known worldwide to give long-lasting protection and fight the growth of harmful
bacteria. It works by penetrating deep into the bacteria's  cell   wall  thus,   neutralizing its 
abilities to develop and reproduce.

"The Best Burlington Ever with Microban® is the latest addition to our wide range of comfortable and high quality socks. It is proven to be safe, effective and durable," said Burlington Philippines general manager Ruddy Tan. "Its antimicrobial properties guarantee a continuous and lasting protection that provides an added layer of defense against damaging bacteria."

"It is the perfect partner for people who enjoy strenuous sporting activities as they no longer need to worry about needing protection odor causing bacteria. With the Best Burlington Ever, their feet are treated to a comfortable, dry and odor-free experience," 
he added.

Marketing Manager, Microban International (Asia) Ltd.

Tracy Tsang has been a marketing professional for the last 7 years. Currently based in Hong Kong, Tracy joined Microban in 2009 and has worked in a variety of marketing management roles for antimicrobial business targeting various markets including consumer products, building materials, commercial products, textiles and footwear across Asia Pacific. She received her Bachelor degree in Business Administration from the Chinese University of Hong Kong.

Check out the Best Burlington Ever TVC:

With over four decades of industry expertise, Burlington Philippines is the trusted name in the men's, ladies' and children's socks department. The brand takes pride in its innovative and quality products that are guaranteed to fit the need of every individual.

The company started in 1967 as Mil-Oro Manufacturing Corporation, with its main line of manufacturing and marketing men's, ladies', and children's socks. Its first plant in Quezon City operated a modest number of manned machines.

During the early seventies, the company acquired a location in Makati, which is now the site of its current operations. Over the years, the company has learned to continuously modernize its technologies, paving the way for its success today. In 1993, the company decided to adopt its present corporate name, Burlington Industries Philippines Incorporated, therefore, further boosting itself as a leader in the industry.

Today, Burlington is the trademark owner of 5 sock brands in the Philippines: Burlington, Bally, Camp, Biofresh and Puma. With over four decades of experience in the hosiery industry, Burlington has established its reputation as the socks authority, enjoying continued patronage from local institutional clients such as the SM Group, Robinson's Group and other clients and distributors nationwide.

In addition to this, Burlington continues to widen its market reach by venturing into different products such as insoles, foot sprays, foot powders, towels, and undergarments. The company also takes pride in introducing several new technologies such as its Antimicrobial and Dri+ Plus technology that continue to give more value to customers.

Lastly, Burlington Industries is also proud to be certified against the ISO 90001:2000 International Standard.
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