SM North Edsa Launches Princess in Me Theme this Christmas!

8:09:00 AM

It's indeed the most wonderful time of the year as SM Supermalls, the country’s first and largest chain of shopping centers, opens the holiday season with the biggest, grandest, and the best celebration yet. Last November 7, 2014, they unveiled its most exciting Christmas extravaganza yet.

Of course, who would want to miss that? I was of the lucky few who experienced this magical moment at SM North Edsa with their "Princess in Me" theme. I was with Hazel Kirsten, my "inaanak" who just turned 7 years old last August. She super enjoyed the event because it was jam packed with different activities that kids will surely love! I don't have a kid yet but the child in me rekindled how I love and day dreamed back when I was kid of being a Princess! It was like every girl's dream!

And it was surely a dream come true for Hazel! Look at that smile!

The campaign was kicked-off at the company’s first shopping mall, SM City North EDSA, with a royal ball titled “The Princess in Me.” Guests and shoppers alike were treated to a dazzling display for all the senses with the lighting of a majestic Christmas tree made of gowns. 

Held in partnership with the iconic toy brand Barbie, the event had showcased rare and unique dolls and princess-themed float parade.

Hazel also loved the face painting, hair salon and delectable foods not only for kids but also for everyone who attended the said event!

The event was hosted by no less than Raymond Gutierrez and Ms. Denise Laurel with a special performance by my favorite singer, Ms. Nikki Gil who sung also my favorite Christmas songs!

The grand launch was only the first of many festivities to come. Shoppers and guests are encouraged to take part in the wide variety of events, activities, and promotions which are set to be held at all SM Supermalls nationwide: from the uniquely themed Christmas trees, parades, concerts to celebrity meet-and-greets, musical and theatrical performances, specialty bazaars and awe-inspiring fireworks and sound displays. Shoppers will also get the chance to win prizes every week when they share images of the malls, events and activities tagged #MerrySMChristmas on social media.

Check out the Christmas tree lighting at SM North Edsa:

Nikki Gil All I Want for Christmas is You:

For more information about the SM Supermalls Christmas celebration, 
visit or follow the #MerrySMChristmas hashtag and the @supermalls account on Facebook, Twitter, Instagram and their blog

Special thanks to Nuffnang for inviting us to this magical event!

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