Silka Welcomes Piolo Pascual as their new Brand Endorser with Iya Villania

10:14:00 PM

Two of the country's popular celebrities lya Villania and Piolo Pascual (The Ultimate Heartthrob) find themselves on the same ground as product ambassadors for Silka Papaya Soap, itself a household name in skin care. 

They are being presented to friends from the press and media last January 13, at 55 Events Place in Scout Rallos, Quezon City.

Piolo celebrated his birthday with his new family Silka as well that day.

The superbly admired and multi awarded TV/movie actor, concert/recording artist and social influencer jumped in as a most exciting male endorser for the brand that has been around for the past 13 years, while the actress-model, best known for her long VJ stint in top music channel MYX, continues her endearing run in promoting the now certified "no. 1 beauty soap in the Philippines."

More significantly, it's them being essentially different from each other, as defined by Cosmetique Asia Corporation which distributes the said soap brand, that make them worthy of their shared spots.

Silka started the year by launching two separate TV commercials featuring them, now being heavily aired and seen by millions of Piolo, lya and Silka's followers. These developments surely give the Silka trademark the strong push to open up the still-fresh 2015.

Silka spokesperson Jane Co shares the company stand on having Piolo as the latest celebrated embodiment of their remarkable corporate background. She said, "We believe that Piolo's achievements are from his many years of consistent hard work and professionalism. Similar to Piolo's success, Silka also gives its best to the consumers by way of consistency in quality and affordability."

The well-toned matinee idol actually had a public tie-in with Silka a couple of months back when he hosted, along with sports lady anchor Gretchen Ho, the Miss Silka Philippines 2014 Coronation Night held at the Activity Center of Market! Market! in The Fort last November. Yet, the decision to have him on board as ambassador is rooted from the sensibly deep connection between Silka and Piolo as two "brands" that empower emotional attachment to the public.

Co added, "We all grew to love Piolo. There's the emotional attachment that made that possible, in the same way that Silka has successfully inched its way into the households of modern Filipina." Silka had equally-revered actor John Lloyd Cruz as its first male endorser. Having Piolo takes the seat to the throne this time around is like replacing a first-rate act with another.

As for lya, the "scientific" study touches on her down-to-earth nature and being Silka's trusted partner for more than a decade now. Co pointed out, "lya has been with us for over ten years. We considered her our lucky charm."

To elaborate on the scientific side of the matter, Silka explained that lya's TVC "does not only talk about achieving fair and smooth skin, but also discusses how SILKA uses the best ingredients for our papaya soap: papaya enzyme for whitening and vitamin E for soft supple skin."

lya strongly showcases the natural Asian beauty which is in line with the product's target market. With all such positive aspects put into consideration, both Piolo and lya are hands-down perfect choices to be the amiable tandem to promote Silka. For Silka Papaya Soap has been number 1 in the beauty soap and number 2 in the over-all soap category since 2012 (data from Kantar World Panel). Their respective charms cannot be denied and these will surely propel the leading manufacturer of top cosmetic products for Filipino consumers to even greater heights.

Check out the latest TVC of Piolo Pascual & Iya Villania:

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  1. Piolo is very good looking and bubbly. Indeed one of the most liked male celebrity of today. I am looking forward to his movie with Sarah - The Breakup Playlist. I wanted to cover the movie's OST but I don't sing well. I am sharing the lyrics & chords instead. :) Good day ahead :D
    Paano Ba Ang Magmahal Lyrics and Chords