Johnson's Shares How a Single Touch Can be So Much More

7:46:00 PM

A single touch can mean so much more with babies and thanks to Johnson's, Mothers around the world will be more enlightened on what goes on with every single touch of a Mom to a child, it could be so much more!

Last January, Johnsons held a "So Much More" Event at R Space Events Place, hosted by no less than Actress, Host, Blogger and a Mom Ms. Rica Peralejo Bonifacio. She made waves before going busy with her acting career, now, she's a full pledge wife and a mom as well. She narrated how wonderful her experience is being a first time Mom. Based from her experience, she added how important touch is to her son. She may look like a pro when it comes to taking care of her son but believe it or not, she googled the steps on how to give him a bath and more.

In line with its commitment to advancing baby care, JOHNSON’S®conducted the Global Bath Time Report among seven key countries to better understand how parents view bath time and its role in the development of babies. The report revealed that while 96% of parents in the Philippines* believe that bath time is so much more than just getting their child clean, 45% do not see that it is extremely important for cognitive development*. This could be the reason why the Philippines has the shortest bath time duration for babies—15minutes vs. the global average of 23 minutes.

Research has shown that bath time is actually a great opportunity to stimulate baby’s senses because it is a time when babies’ senses are very much alive. Further studies prove that multisensory stimulation can strongly aid in promoting happy and healthy baby development.With this in mind, JOHNSON’S® paves the way for a brighter future for Filipino babies by educating parents on the role of sensorial stimulation during the bath timeritual, which can lead to happy, healthy baby development.

Bath time: a potent opportunity to promote cognitive and physical development 

“Bath time can be so much more than getting clean. Multisensory stimulation rituals can aid in promoting happy and healthy baby development leading to specific benefits such as increased weight gain and bone mass, reduced stress, crying and better quality and quantity of sleep,” shares Dr. Didoy Castañeda, Asia Pacific Medical & Clinical Affairs Director.With opportunities for touch, sight, smell, and sound, the bath is among the key baby care rituals parents can use to nurture baby. 

via Rica's blog Wanders & Wonders

“Mahirap pero masaya,” shared Rica Peralejo-Bonifacio, JOHNSON’S®celebrity mom influencer, when asked about being a mom. “As a first-time mom, you would like to ensure that you are truly hands-on when it comes to taking care of your baby. It’s been a year since Philip came into my life and I can truly say that it has been nothing short of exciting and challenging at the same time. What I truly enjoy are the babycare rituals I share with him, especially bath time. I am happy to know how bath time provides opportune moments for me to stimulate his senses - especially touch and smell - to aide in his total development,” Rica adds. 

“Apart from massage, other ways the senses can be activated especially during bath time include the playing of music and games, and the use of fragranced products. Pleasant smells, particularly, when paired with the loving interactions of a parent, can create positive and lasting memories that children will remember for a lifetime. Fragranced products are known to increase infant engagement, helping mothers bond with their babies, and helping babies stay calm and relaxed for a more prolonged period of time,” adds Mr. Arun Viswanath, Asia Pacific, Science & Technology head at 
Givaudan Fragrances.

“Dramatic growth in a child’s physical, motor, cognitive and social-emotional development is very much dependent on the stimulation a parent provides in the first several years of a child’s life. Touch is a powerful tool to maintain alert state in babies, to calm them or as an attention-getting stimulus. Touch is also a good reinforcer for positive infant behavior and learning,” added Dr. Theresa Hilario-Jimenez, President of the Perinatal Association of the Philippines, sharing the importance of touch or skin-to-skin contact with babies, which are most evident during bath time. 

Johnson’s Philippines shares “Di Lang Ligo ang Ligo”

“As the world gradually expands for a baby, the role ofparents in supporting early positive experiences and growth through stimulation is of utmost importance. A complete and healthy baby care ritual firstly involves optimally-formulated products to enhance a baby’s skin barrier, while maximizing these moments to promote positive physical and cognitive growth. This is made possible through our TRIPLE BABY PROTECTION™ present in every JOHNSON’S® product, which is our commitment to providing carethat combines safety, mildness and effectiveness to support babies’ healthy skin development,” shares Mrs. Trina Tanlapco, JOHNSON’S® Franchise Marketing Manager. “Through the SO MUCH MORE™ campaign we also hope to inspire parents nationwide to make bath time mean so much more and spend more quality time during bath time, not only to provide a delightful experience for her child, but to optimize these precious moments for their healthy development,” she adds. 

The global campaign, SO MUCH MORE™, is about enhancing rituals, including bath time, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow. “We are very serious about our goals and are taking our commitment an additional step further by showing the power of multi-sensorial experiences in daily rituals, such as bath time. What this means for us in the Global Franchise Organization is that every JOHNSON’S® product is specially designed with baby in mind and meets our BEST FOR BABY™ standards, which is backed by the best science,” shares Michael Wasden, Senior Marketing Manager, JOHNSON’S® Global Franchise Organization. 

Easy steps you can take to make bath time mean so much more!

Playing with bubbles can help your baby develop hand-eye coordination and discover that objects exist even when they can’t be seen.

Playing music and singing songs during bath time can stimulate parts of the brain responsible for memory, while playing certain types of music can stimulate parts of the brain responsible for visual imagery.

Talking back and forth to your baby during bath time can help with language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Bath time is a perfect time to talk back and forth with your baby!

Even splashing in the water during bath time can be a discovery experience! It can help teach your baby about cause-and-effect.

Studies have shown that babies bathed with a fragranced bath product (compared to those who were not) displayed 30% more engagement cues with their parent after bath.
Routine massage before or after bath time is a perfect opportunity for skin-to-skin touch. Routine massage has been shown to improve a baby’s sleep quality and quantity as part of a bedtime routine. Massage is a perfect time for you to introduce words like head, shoulder, knees, toes, fingers, and nose!

Johnsons encourage moms and dads to spend more quality time with their babies, especially during bath time. Make bath time mean so much more. To know more about Johnson’s and how you can enhance your baby’s bath time experience, visit

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