BUM’s Black Summer Collection: An Alternative Inspiration
Monday, March 02, 2015
BUM, a leading teen generation's clothing brand will showcase something really exciting this summer season that will help them have more options because let's face it, youth of today are more empowered and more enthusiastic to make things happen.
After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for get ups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.
BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.
Nash Aguas & Ella Cruz
Bianca Umali & Miguel Tanfelix
Bianca Umali, Jane Oineza & Ella Cruz
Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme.It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.
In March this year, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility.
Black Summer Collections is available in all of BUM’s boutiques and leading department stores nationwide.
Catch BUM's Step Up Issue (March 2015) now out on Magazine stands
and bookstores nationwide!
For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow BUM via “@officialbumph” on Twitter, Instagram or Facebook at
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