Reef Launches New Collection together with Surf 7107 Docu Premiere
Friday, March 20, 2015
Summer officially started and everyone's seems excited to go straight to the beach and bask in the sun. While we're at that stage, surfing is also one of the fast rising water activity here in the Philippines.
With this great news, Reef’s fashion collection featuring Swellular™ Technology debuts with a documentary on the Filipino surfing lifestyle. With the travelling surfer in mind, Reef is presenting its latest men and women’s footwear collection highlighted by the special premier of Surf 7107. The event happened at Sands by the Bay.
The fashion show features Reef’s Rover Collection in head-to-toe outfits, reflective of Reef’s Just Passing Through mentality. Styles are relaxed yet cool, recalling laid back summers and great waves. The footwear highlights Reef Swellular™ Technology which is made up of three distinct layers.
First is a super-soft, contoured Swellular foam deck for comfort, then a medium-density Swellular midsole for support and finally, Reef’s signature Swellular high-density rubber outsole.
“The Outsole is an example of Reef’s commitment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility,”
said Carlo Dionisio of Reef Philippines.
Reef was formed in the early 80’s by Argentinian brothers Fernando and Santi Aguerre. Combining their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller.
Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women’s and kids’ innovative footwear and apparel.
“Reef is a core surf company. We create authentic, comfortable and innovative products intended to inspire the surfer in all of us,” said Carlo.
The event was hosted by Surf goddess herself Mara Lopez Yokohama, she also gave a brief background on what the docu is all about. Surf 7107-La Union is a documentary produced by Reef that follows Filipino surfers in La Union. The positive impact of surfing in a small town where one of the country’s first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction. There are job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities.
“Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines,” he added.
Check out the trailer of the docu here:
Surf 7107 is about surfing in the Philippines, and how much surfing has impacted lesser known places around the country, and has turned these places into booming and burgeoning surf destinations and tourist havens. The first of hopefully many documentaries, it starts in La Union where the first ever surf school in the country was born.
There is a market for surf brands out there, and it's getting bigger and bigger. Here's hoping that this Reef-produced documentary changes things, and brings Reef into the forefront as the leading surf brand out there.
Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines.
Reef is all about the Surfing lifestyle. The documentary shows just that, how a little known town in La Union has grown to be a tourist and surfing destination, how surfing has helped the community with jobs as surfing instructors, how local business has sprouted with resto-bars, surf shops, and surf schools, and how support from brands such as Reef can mean a lot to a community born from surfing.
Reef products are available at G-Force Trinoma, G-Force SM Cebu, G-Force Ayala Cebu, G-Force Bonifacio Highstreet, G-Force Centrio Cagayan De Oro, G-Force Greenfields Sta. Rosa, G-Force Harbor Point Subic, G-Force Mall of Asia, G-Force Shang Ri-La, G-Force North Point Bacolod, G-Force Mactan Pueblo Verde, G-Force Abreeza Davao, G-Force Mega Mall, G-Force Marquee Mall Pampanga, and G-Force Newport.
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