COVERDERM: World's First Camouflage Foundation Now Available Exclusively at Watsons

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I rarely use make up since I have sensitive skin. Ever since high school whenever I tried applying make up,I usually end up having rashes or pimples which is why I end up not using any up until now. There are also times even a concealer won't work to hide my blemishes.

Thankfully, Coverderm is finally launched here in the Philippines.
For 80 years, Coverderm advanced dermo cosmetics has been helping men and women manage various skin conditions through products that provide unparalleled coverage. Coverderm’s unique formulation flawlessly corrects problems such as vitiligo, melasma, birth marks, acne scars, and couperose, making it the recommended choice of dermatologists.Coverderm can also mask the redness resulting from laser treatments as well as cover the largest of tattoos temporarily. 

Started in the 1930s by professional American chemist, Lydia O’ Leary, Coverderm made history as the world’s first camouflage foundation, which earned it a US patent—the only make-up brand to do so. Today, Coverderm is developed and manufactured by Farmeco Co., which was awarded the 23rd International Quality Prize in 2009 by the Global Trade Leaders Club.

“Coverderm has been available locally through the Derma Clinics since February 2014,” says Tenambhat K. Ramesh, COO for Brady Pharma Inc., official distributor of Coverderm in the Philippines. “It is the only brand in the Philippines that can hide all major and minor imperfections naturally for 24 hours. Plus, it is waterproof and sweat-proof, so it will not easily come off, adds Jojodela Cruz, for Brady Pharma. “Coverderm has become popular with dermatologists. They prescribe it to patients with skin imperfections, especially who have undergone laser treatments.”

During the media launch, Coverderm models presents how his tattoo were concealed by Coverderm and her birthmark as well. 

Of course I didn't pass up the chance to have a makeover by Coverderm and I really love
it because it is not that sticky and heavy on my skin. It also lasted long.

 I will definitely recommend this to those who have oily skin as well like me because even though the weather is really humid, it still lasted long enough. Plus, it is hypoallergenic, now 
I don't have to worry anymore about rashes and blemishes if 
apply make up using Coverderm.

The Coverderm Classic Line
The Coverderm Classic Line is the perfect choice for major and minor coverage. Coverderm Concealing Foundation, available in 12 shades, is the ultimate choice for the coverage of serious skin imperfections and discolorations. For minor skin imperfections like acne, age spots, vitiligo and sunspots. 

Body problems such as varicose veins, phlebitis, and stretch marks are easily addressed with Coverderm Perfect Legs, in 9 natural shades. 

A fluid variant,  Coverderm Perfect Legs Fluid is packaged in an airless dispenser for product safety and hygiene. All Coverderm Classic makeup is 100% waterproof, lasts 24 hours, provides SPF protection,is suited for all skin types, and hypoallergenic and clinically tested.


For added skin defense, Coverderm Skin Protector is an ideal make-up base that provides hydration, reduces roughness and scaling and repairs the skin barrier. On the other hand, Coverderm Skin Basics is a multi-purpose cream that replenishes through the anti-aging action of vitamins A and E and deep moisturization through Hyaluronic Acid.

At the end of the day, remove make-up using Coverderm Removing Cream. It doesn’t irritate and works on waterproof formulas for through cleansing.

Coverderm Complete Care 
Finally, Coverderm’sline of CC Creams are master multi-taskers for flawless, radiant skin. Coverderm CC Cream For Face and Coverderm CC Cream For Eyes have 12 advantages: brightening, nourishing, moisturizing, and soothing skin; providing anti-blemish, anti-redness, anti-aging, anti-irritant benefits; unifying the skin tone; tightening pores; controlling sebum, and providing UVA/UVB protection. Both products come in two shades.

“The availability of Coverderm in the retail chain is very exciting for us as more people will be aware that there is make-up that can flawlessly hide major and minor imperfections,” concludes TKR. “It is very important since many people suffer from a lack of confidence and low self-esteem because of these imperfections. They all need simple solutions to their big problems, they want to have a normal life and ultimately be happy.”

Coverderm is now exclusively available at select Watson’s branches.

Coverderm is exclusively distributed by Brady Pharma Inc., located at 5th floor, CLMC Building, 259 EDSA, WackWack, Greenhills East, Mandaluyong City. It is available at the following Watson’s stores: Watson’s Makati Department Store, Watson’s Mall of Asia Genext, Watson’s Ayala Cebu, and soon in Watson’s Megamall Department Store and Watson’s Cebu Department Store.

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