Pharmaton Launches LIFE CHANGERS: Challenge Success in Numbers

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Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people’s lives through sustained energy. This virtue stands at the core of the brand's latest endeavor, Life Changers Challenge: Success in Numbers--an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world around them, that features real life changers namely culinary educator Chef Rob Pengson, social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports advocate Peter "Futkalero Pedro" Amores. 

Filipinos have built a reputation by being one of the most caring and passionate citizens this planet has ever seen. This fact has never been more pronounced than today, with a number of our fellowmen earning global distinctions for exuding a deep, natural inclination to change the lives of people.

However, despite enjoying a success of this magnitude, one huge stumbling block that hinders a lot of Filipinos from reaching out to other people is the lack of sustained energy to achieve more. Nowadays, it’s quite a challenge to keep our energy levels up for most part of the day and continue delivering on a high note. For one, we’re constantly exposed to great amounts of stress without us even knowing it—while sitting in traffic on the road going to work in the morning, after a pressure packed day in the office, or even in the comforts of our own homes, mind you. It’s just that easy to get exhausted with our brains, our bodies, and our immune system taking nonstop beating on a regular basis.
Pharmaton Life Changers (foreground L-R) Peter "Futkalero Pedro" Amores, Rags2Riches founder Reese Fernandez, and culinary educator Chef Rob Pengson pose for the cameras together with BoehringerIngelheim Group Manager Mely Guerrero (behind, right) and Pharmaton Senior Brand Manager Bernice Jalgalado. On Tuesday, Pharmaton officially launched the "Life Changers Challenge: Success in Numbers"--a modern day movement that draws inspiration from the belief that the measure of true success is defined by the number of lives one has touched. Through this initiative, Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people's lives through sustained energy.

“Life today demands a lot of energy from us and we try to perform in everything that we’re involved in—from our family, our work, to our personal lives,” says Pharmaton Senior Brand Manager Bernice Jalgalado. “This is why it’s really amazing when we see people who go beyond just being able to deliver for their families, for their careers, and also have things that they’re passionate about.”

In such a very challenging world, one needs to be on top of things in order to succeed and help make other peoples’ lives better. This is the virtue that Pharmaton intends to champion, as it celebrates the Filipinos’ inner resolve to become a bigger part of a better world through yet another groundbreaking initiative: the Life Changers’ Challenge: Success in Numbers.

In search of exceptional Filipinos

To succeed, every one of us needs to achieve an improved physiological and mental state to fuel us to accomplish things we are really passionate about.

Such has been the idea behind Pharmaton’s groundbreaking campaign, the Life Changers’ Challenge: Success in Numbers. It is a modern day movement that draws inspiration from the belief that the measure of true success is defined by the number of lives one has touched—making a difference and causing a positive, life-changing impact to others and to the world. It is an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world around them.

The Life Changers Challenge is open to social entrepreneurs, advocates, and other relevant groups of people who spearhead high-impact projects and aim to see their visions come to life. Simply visit the Life Changers Challenge microsite and submit a proposal video explaining the concept behind your proposed projects. Winners will receive a grant of Php 1-million to fund their initiatives, whose implementation will then be documented as a life changers’ journey.

Energy with a purpose
Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people’s lives through sustained energy. This virtue stands at the core of the brand's latest endeavor, Life Changers Challenge: Success in Numbers--an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world around them, that features real life changers namely culinary educator Chef Rob Pengson, social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports advocate Peter "Futkalero Pedro" Amores. 

“The core of the Life Changers campaign is really about bringing that energy on a positive level, how you’re going to use that energy for others and not just for yourself,” explains Jalgalado. “At the same time, we’d like to illustrate how being able to serve others will also go back to fulfillment of the individual. It’s about empowering everybody to perform in the different aspects of your life through energy from the body and the mind.”

The microsite, will be accessible very soon, will also feature the most viewed and the most popular Youtube video entries from the participants. Once posted in the portal, viewers would be given the opportunity to share a thing or two on how the presentations can be further improved, thus helping competitors strengthen their case and win the million-peso project grant. 

Sports advocate Peter “Futkalero Pedro” Amores

 Social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz, 
Culinary educator Chef Rob Pengson

Aside from this, the microsite will also host the latest stories about the participants and Pharmaton Life Changers, namely social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz, culinary educator Chef Rob Pengson, and sports advocate Peter “Futkalero Pedro” Amores.

“It’s amazing how they (Pharmaton Life Changers) can be low-key, but at the same time they are able to do a lot of things and have a high impact in our society,” Jalgalado adds. “It’s nice to see these individuals being married, with children, have individual careers and not something that’s simply handed down to them. They enjoy something they worked hard for, and at the same time create a very huge impact to people around them—altogether, these mash up into something that reflects what Pharmaton is all about.”

By providing healthy energy that lasts, Pharmaton aims to fuel our inner resolve to succeed and leave a lasting imprint to the lives of the people we really care so much about. “By inspiring more Filipinos to cause a positive change to our society, Pharmaton hopes to empower life changers to stand out and make a difference—whether it be by altering perspectives, raising the standards of one’s industry, or making a part of the world more livable than it used to be,” ends Jalgalado.

Check out our one on one interview with Chef Rob, Ms. Reese and Sir Peter:


CONTEST MECHANICS
Participants need not start from zero. Projects that have already begun implementation may still be entered into the contest for as long as the idea will:

- be executed in a new area and will affect a different community
- impact lives in the areas of education, entrepreneurship and livelihood, environment, health, and public safety. Category overlaps are permitted.

- the proposed project must be able to yield some tangible results within two months upon the start of execution.

SUBMISSION OF ENTRIES
All participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page.

A member from each team must fill out an online form and upload their video proposal (maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The video must have a short and catchy title communicates relevance, innovativeness, and projected impact.

In support of the video, they must also submit a written proposal containing:
Concept Summary: Gist of the project that conveys its impact and excites the reader 
in 1-3 sentences

Projected Impact: What community the project will affect and how many 
people will benefit
Context: The problem that needs to be addressed and why the public should care about it
Implementation Strategy: Detailed description of how the project will achieve objectives. Must include the stakeholders that need to be involved and the roles they will play, the tools to be used, and the execution process
Budget: How the money will be spent/projected costs
Timelines: Calendar of activities and projected results. Must include projected results after two months and after a year
Submission of entries is from April 28 - June 12, 2015. Pharmaton reserves the right to reject proposals it deems exploitative or inappropriate.

CRITERIA
Lasting Impact (30%)
Showing the Importance of Lasting Physical/Mental Energy in the Video and Execution (20%)
Feasibility (20%)
Innovativeness of the project/concept (20%)
Votes made through the microsite (10%)


The 10 finalists will be announced on the microsite and on Pharmaton's social media platforms on June 15, 2015 at 6:00PM. The public may continue voting on the microsite (with the option of sharing this on social media) as soon as the results are out. 
Voting ends on June 30, 2015 at 7:00PM.

Pharmaton, with the unique combination of Ginseng G115 and deanol, provides sustained energy and mental alertness for life changers to fulfill their visions and go beyond themselves. Visit Pharmaton Ph's Facebook page at http://www.facebook.com/PharmatonPH

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