Samsung Introduces New SUHD TVs and New Audio Solutions

9:20:00 PM

Samsung Electronics Co., Ltd., the leader in TV for nine consecutive years,  introduced an extensive range of SUHD TV at its 2015 TV Roadshow, the official launching of SUHD with a "COSMIC" theme. It showcased Samsung's expansive line-up of Audio products including Omni-Directional 360 Audio and Curved Soundbars which complement and enhance the home entertainment experience with immersive and crystal clear sound. The new TV sets a new standard in premium UHD (Ultra High Definition) content and elevates the viewing experience to new heights.

"We are proud to introduce a new advancement in our line of products. - Samsung continues to be the leader in providing picture quality to push the boundaries of home entertainment experience." said Raul Macatangay, AV Product Marketing Head. "We will never stop with our commitment to consistently giving superior home entertainment experience."

Samsung Premium "S" TV: The New SUHD TV
Samsung reserves the "S" identification for the most premium, flagship product that signifies a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious "S" identification to its newest TV line, the SUHD TV. The SUHD TV is designed to excite all of the senses, with sensational picture quality, seamless interaction and stylish design.

Introducing Unmatched Picture Quality
Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

The SUHD TV's nano-crystal technology transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today, which produces a wide range of more accurate colors, providing the viewers with 64 times more color expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all content to match the color and brightness reproduction of the SUHD TV. It automatically analyses the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that's more than 2.5 times brighter than conventional UHDTVs.

Samsung is working with leaders in the industry to promote secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD alliance - a coalition of companies united to set the bar for next generation video entertainment that will implement new standards supporting innovation in video technologies including 4K and higher resolution, high dynamic range, wide color gamut and immersive 3D audio.

Samsung's SUHD TV's use environmental-friendly technology to deliver best-in-class energy efficiency and reliability. Moreover, Samsung will offer three new series of SUHD TVs - JS9500, JS9000 and JS8500 - from 55 to 88 inches, so consumers have the flexibility to purchase perfect TV that fits their style and taste.

Sophisticated and Improved Curved Designs
The newly announced Samsung SUHD TV J9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display giving TV a premium look and stylish edge when viewed from any angle.

With the increase on consumer demand for curved TVs, Samsung will continue to add new models to its product portfolio to complement every unique viewing environment.

Samsung Introduces Features for the Philippines
To meet the needs of consumers in the Philippines, Samsung is introducing a number of features tailored to match unique Ljstyle of users in the region through Samsung Seasons. It allows customers to enjoy handpicked selection of popular international TV shows, wherein users can watch the first episode free, and rent the full season of a show for 30 days to enjoy on their smart TV, or on a Samsung tablet or phone.

Customers will also be able to enjoy Family TV 2.0, which further enhances the overall viewing experience. Maintaining the features of last year's popular family TV feature, Family TV 2.0 allows customers to save and send photos and sound bites of their favorite TV moments. The feature now has a Story Replay, which can record sill photos with the audio of TV programs.

Customers can enjoy Sports mode, which allows quick access to sport matches on Samsung Smart TVs. Sport Mode is designed specifically for the thrilling basketball or boxing experience. Three points and punches will be highlighted, and users will be able to playback top moments from the game so they can relive the action.

Samsung Omni-directional 360 Audio - A New Era in Premium Sound
Developed in Samsung's new state-of-the-art Audio Lab in California, the WAM 7500/6500 speakers are designed with style and elegance to harmonize any home interior. Samsung incorporated its proprietary ring radio technology which allows sound to flow in 360 degrees radius that provides rich-bodied sound, unlike conventional speakers that project sound in a single direction.

The WAM7500/6500 also features a simple and hassle-free setup with plug-and-play installation -users simply connect the speaker to a router and plug the unit in.

Samsung Curved Soundbar-Curved Design to Surround Users' Senses
Samsung is introducing the Curved Soundbar that features a sleek and clean design. It complements Samsung Curved TVs from 48 inches to 78 inches, providing premium audio solution.


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