Taco Bell Launches Live Mas Concept Store in Gateway Mall, Araneta Center
Tuesday, May 26, 2015
Taco Bell Philippines launches the new Live MAS concept store in Gateway Mall, Araneta Center Cubao.
Live MAS is the brand's response to the innovation of Filipino's fast food dining culture—evolving from "food as fuel" to "food as experience." This also solidifies Taco Bell's principle that the PERFECT dining experience for every Filipino should have: flavorful food at reasonable prices and must be enjoyed in a cozy ambiance, which is why Taco Bell embraced this new trend and revamped our store to be at par with their international counterparts.
This campaign also encourages their consumers to try what they've never tried before, to step out of their comfort zones, and to dismiss their hesitations because Taco Bell believe that IF YOU NEVER DO, YOU'LL NEVER KNOW.
Also part of this campaign is to create a new Taco Bell dining experience for both Taco Bell's loyal and new customers. They may expect to find: MAS FLAVOR to make sure that they'll be getting fresh ingredients, MAS HEART as we welcome and serve them in our store and MAS VALUE with our reasonable prices.
As Taco Bell unravel this new concept to the Filipinos, expect them to pop up in
nearby areas soon!
Connect with Taco Bell:
Twitter: @TacoBellPHL
Instagram: ©TacoBellPHL
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