Alexa Ilacad is the Newest BUM Brand Ambassador

9:01:00 PM

Not long ago when we saw Alexa Ilacad as one of those adorable kids who made us laugh in Goin' Bulilit. She was a mainstay of the said kiddie show for 5 years and now that she grew up to be a very fine lady, she's been receiving projects here and there and we couldn't get enough of her.

Aside from doing commercials, and a top rating teleserye "Bagito" with Nash Aguas, blessings just kept pouring in for Alexa as this year, she was formally announced as the newest teen ambassador for BUM Equipment and their Black 2 School campaign held last May 28 held at the Sequoia Hotel in Quezon City. During the said event, Nash Aguas surprised Alexa and paid her a visit with matching flowers. 

Although Alexa has different projects, she makes it sure that she never a miss a thing with school. She is an incoming fourth year high school student at the Christian Legacy home school program this coming semester. According to Alexa, Education is very important to her and she wants to be an a Business woman someday which is why she wants to take up Business and Accounting. 

This 15-year-old fashionista proves to be a perfect fit for the brand because she’s the adventurous type whose style can go from girly-girl to hip and rugged. Alexa said that she's been a big fan of BUM and it was a big blessing to be part of such an iconic brand. She added that she loves all their design. Before the photo shoot, she even practiced how to the pose like what the other BUM endorses do. She added that she's friends with all of the endorsers and it was fun working with them.

“Super happy ako to be a BUM endorser kasi I can show my versatility through BUM. Sobrangastig ng mgadamitnila. Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasi mahilig ako sa rock eh;minsan nga feeling ko rakista ako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” 
Alexa says. 

That said, her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager. 

Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.

Since it was her first time to shoot an edgy and fierce campaign, Alexa shared that Nash helped calm her nerves as he tried to make the shoot feel lighter and more fun for her. She shares, “Masaya mag-work ’pagmeronkangka-close. Si Nash, nakatulong talaga siya sa akin sa shoot kasi naging mas masaya ang first shoot ko with BUM.”

With the recent success of Nash and Alexa’s last TV show, Bagito, the NLex love team (which started in Goin' Bulilit) has gained more fans, who cannot wait until the two’s next project. In the meantime,fans can look forward to the couple tees soon to be launched by BUM, whose campaign will star this cute duo.A sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand's last "Black2School" collection; the campaign showed Nash in a blue roundneck statement tee that says "I Stole Her Heart" and Alexa clad in a matching pink roundneck statement tee whose print reads "So I am Stealing His Heart."

It hasn’t been long since Alexa did her first BUM campaign shoot, and now she’s already looking forward to the next. While that is in the works, Alexa has taken it upon herself to give her fellow young girls a bunch of style inspirations by posting occasional #OOTDs on her Instagram account (which currently has about 272,000 followers). “Ang dami ko na ngang #OOTD na naka-BUM. Excited na akoi-post,” she quips. Now, girls, that’s something worth double tapping!BUM’s “Black2School” is available at BUM boutiques and leading department stores nationwide. 

BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”).

Fashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves. 

Ella Cruz and Jane Oineza
Miguel Tanfelix and Bianca Umali

A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from.

For more information about BUM’s “Black2School”, visit or 
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