Cocio Marks the Brand’s First Launch in Asia
Friday, September 04, 2015
After winning over the hearts of Europeans worldwide, Iconic Danish chocolate milk drink Cocio is now set to delight Asia for the very first time, starting in the Philippines, with the launch of Cocio classic and the global launch of Cocio Dark.
Local Cocio distributor FlyAce, a company that endeavors to bring the best of the world closer to the Philippines, finds Cocio remarkable in that the brand embodies FlyAce’s commitment to great taste and responsible ethical production.
“I was impressed with Cocio’s meticulous processes when I visited their office in Copenhagen. Every step involved – from choosing ingredient suppliers to advertising the product – stayed true to their core values,” said Fly Ace President Jun Cochanco. “Cocio is undoubtedly the best chocolate drink in the market, and we think it’s about time we share it with the country.”
This marks the first time that Cocio classic will be sold in the Asia Pacific region, and the first time Cocio Dark, which features more cocoa in each bottle, is to be launched ever.
I got the chance to be part of the exclusive launch of Cocio at Whitespace last September 3 and it was indeed a fun celebration. The launch of the Cocio in the Philippines marks another milestone since they also launched another flavor Dark Chocolate Milk.
I already tasted both the Classic and Dark Chocolate flavors and my favorite is the Dark Chocolate. It is oozing with chocolate flavor unlike other brands that tasted artificial. I'm used with the authentic cocoa taste because when I was a kid my Mom would prepare a hot cocoa drink for me every morning. After drinking Cocio, it gives me happy memories of my childhood.
Unlike other brands, Cocio advertises nothing except its great taste. It does not believe in overly hyping or in doling out claim after claim of benefits a consumer can get. Cocio instead uses their trademark wit and dry humor to focus on letting consumers know they can only guarantee one thing: that each bottle contains Nothing but Great Taste.
Not only is Cocio known for their distinct approach to their beverage and their marketing, the brand is a staple in the lives of Danes. Commonly paired with hotdogs, Cocio’s versatility invites consumers to think up of even more Cocio pairings.
, Preserved
Developed in the home kitchen of Danish couple Anker and Ella Pallesen in 1951, Cocio is the result of much trial and error over the course of 2-3 years. In the pursuit of the greatest chocolate drink, they discovered that they didn’t need much. What was important was the quality of the ingredients and the science behind the process.
The recipe they created uses only 3 ingredients: milk, cocoa, and a little sugar, all of which are sourced from premiere suppliers around the globe. The milk is from Arla Foods, the world’s largest multi-national dairy cooperative owned by over 14,000 farmers; the plain sugar is from established sugar suppliers; and the cocoa are UTZ-certified from West Africa.
The fact that the brand uses beans that are UTZ-certified means that they are supporting the farmers. It means that Cocio supports sustainable farming and better living conditions for the impoverished.
Free from preservatives, Cocio has no artificial taste. Cocio is the only chocolate drink free from stabilizers in the market. Bottling the beverage and cooking them for a specific amount of time gives Cocio that rich and silky smooth feel. This is where the ingredients mix together to create a unique flavor. To this day, Cocio still uses the same recipe from 1951 and still upholds the same ideals.
A European Staple Coming to Asia
Following the immense success of Cocio in their native Denmark, the brand was then introduced to their Scandinavian neighbors Sweden and Norway. In more recent years, Cocio has also branched out to other European countries, and to the USA. Cocio continues to make waves as the beverage of choice for anyone looking for a straightforward cocoa drink.
This year marks the time the brand finally reaches Asia, through the Philippine shores. “We know that Filipinos will love Cocio because not only is it delicious, it’s also made from natural ingredients, ingredients that are perfect for those trying to adapt a healthier more wholesome diet,” explains Jens Christian Krog, Senior General Manager of Arla Philippines.
“Cocio satisfies the sweet tooth without any additives or false promises. It’s the kind of beverage that Filipinos will surely love.” Krog ends.
Cocio is now available in all major convenience stores and supermarkets nationwide. For more information about Cocio, please visit: www.cocio.ph. You can also follow Cocio on Facebook thru facebook.com/CocioPH and on Instagram via instagram.com/CocioPh.
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