Concept Specialists Inc. Launches De'Longhi's PrimaDonna Elite: A First in Asia

4:07:00 AM

On July 20, 2016, Concept Specialist Inc., the official distributor of global brands such as De’Longhi, Sanremo Coffee Machines, Thermoplan and Fetco, was the first in Asia to launch De’Longhi’s PrimaDonna Elite at the new Shangri-La at the Fort in Bonifacio Global City, Taguig. 

De’Longhi’s Regional Manager – South East Asia and Pacific, Vincent Cheng explains the Coffee Link App for the PrimaDonna Elite to host, Suzi Abrera

The event started with a 2-hour program hosted by Suzi Abrera. Concept Specialist Inc.’s President, Joseph Hung, opened the program with a welcoming speech and succinct company’s background. He also thanked everyone who attended. He then introduced De’Longhi’s International Commercial Director for Asia Pacific and Americas, Paul Accornero. 

Paul Accornero gave a brief background about De’Longhi Group. After which, he is joined on stage by Judy Ann Santos-Agoncillo to unveil the PrimaDonna Elite.

 De’Longhi’s Regional Manager – South East Asia and Pacific, Vincent Cheng prepares coffee and chocolate drinks for Tessa Prieto-Valdes and Patty Laurel-Filart
De’Longhi’s Regional Manager – South East Asia and Pacific, Vincent Cheng teaches Inah Estrada how to do a latte art

De’Longhi’s Regional Manager – South East Asia and Pacific, Vincent Cheng gave hands-on demonstration about the featured coffee machine of which local celebrities, Inah Estrada, Patty Laurel-Filart and Tessa Prieto-Valdes, participated. To cap off the program, Aicelle Santos performed a few songs. Towards the end of her set, she engages the crowd to sing with her.

Because there’s only one taste: yours, De’Longhi has combined its design talents and technical expertise for any consumer to create his or her perfect drinks at one touch, even with the App.

PrimaDonna Elite, the perfect combination of innovative design and advanced technology is the perfect machine for coffee lovers looking for a stylish bean-to-cup coffee maker that is both simple to use – every beverage at just one touch  – and customisable to be as close as possible at individual tastes. 

Designed for people with an uncompromised taste, PrimaDonna Elite utilises the bean-to-cup technology to produce your preferred coffee with café quality at home. 

The exclusive Latte Crema System ensures dense and creamy milk froth with a silky smooth texture for any coffee-based milk drinks. The LatteCrema System always delivers best in-cup result: the perfect density – the perfect creaminess – at the perfect temperature, until the last drop.

The intuitive interface  – 4.3” colour touch display – permits to have all the preferred coffee based beverages at one touch, personalise any drink to perfectly match any taste, set-up one’s own personal profile by memorising ideal aroma, as well as temperature and quantity of coffee and milk for each drink and even create new beverage recipes through the Coffee Link App.

PrimaDonna Elite is the new generation of De’Longhi bean-to-cup coffee makers to enjoy espresso or milk-based beverages and be amazed by the infinite variety of drinks you can create.

Here are some of De Longhi's wonderful products also featured 
during the launch:

Check out some of the celebrities who graced the big launch of 
PrimaDonna Elite:
 Kapuso and Kapamilya morning show hosts
 De’Longhi’s International Commercial Director for Asia Pacific and Americas, Paul Accornero, together with Concept Specialist Inc.’s President, Joseph Hung, and, General Manager, Joenie Hung
 Kat and Diane Medina
 De’Longhi’s International Commercial Director for Asia Pacific and Americas, Paul Accornero, together with Concept Specialist Inc.’s President, Joseph Hung, and celebrity guest, Judy Ann Santos-Agoncillo
 De’Longhi’s International Commercial Director for Asia Pacific and Americas, Paul Accornero, together with Concept Specialist Inc.’s President, Joseph Hung, and celebrity guests, Julius Babao and Kristine Bersola-Babao
 Celebrity Guest: Angel Aquino together with Concept Specialist Inc.’s General Manager, Joenie Hung
De’Longhi’s International Commercial Director for Asia Pacific and Americas, Paul Accornero, together with celebrity guests Tessa Prieto-Valdes, Gelli de Belen
and Janice de Belen
Aicelle Santos, Frenchesca Farr, Kris Lawrence and Maricris Garcia

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