Harbour City in Hong Kong celebrates 50 years by styling up with fashion and art icon BE@RBRICK

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Over the past 50 years, Harbour City has evolved to become a global destination for fashion. It’s the largest and most diverse shopping mall in Hong Kong,which offers a wide range of services from shopping, dining, entertainment and sightseeing. 

This shopping paradise is one of Hong Kong’s major attractions and to mark this most significant milestone, Harbour City is collaborating with renowned cultural icon BE@RBRICK. Their first collaboration happened in 2007. 

This time around, Harbour City has invited 37 international fashion brands to contribute to Hong Kong’s largest BE@RBRICK fashion-art group exhibition called, “Style Up BE@RBRICK at Harbour City” happening from September 19 to October 16,2016.

Style Up BE@RBRICK at Harbour City Charity Sale of 2000% original BE@RBRICKS 
for the first time. 

BE@RBRICKs are block-style toy figurines that resemble the shape of a bear and are described to be the convergence of toys and art. For the Harbour City exhibition this year, 37 versions of 1.4-meter tall BE@RBRICK figures will be “styled up” by each participating brand following the theme of fashion and contemporary art. And for the very first time, these 2000% original BE@RBRICK figures, priced at HK$68,000, will be going on global charity sale in October. Net proceeds will be going towards the Hong Kong Blood Cancer Foundation. Fashion brands who will be styling the figures include Coach, Emporio Armani, J.Crew, Kate Spade, Roberto Cavalli, Tory Burch, Vivienne Westwood and more. 
Limited Edition Collectibles. Fans will also get to style up as Harbour City proudly presents a special series of exhibition collectibles like an exhibition booklet, poster, postcard and iPhone cases. There’s even a special surprise waiting for you when you find one of the 37 BE@RBRICK images hidden underneath the BE@RBRICK stickers on each postcard. In addition, Emporio Armani and Max Mara are offering their limited-edition BE@RBRICK tote bags which will be available for redemption for every HK$6,000 minimum spend. Proceeds will also be donated to the Hong Kong Blood Cancer Foundation. 

BE@RBRICK 15th Anniversary Collectible Exhibition. Observe fashion, art and culture through the eyes of BE@RBRICK as they celebrate their 15th year anniversary. Gallery by The Harbour is also holding a “BE@RBRICK 15th Anniversary Exhibition” showcasing a series of special edition BE@RBRICK figures from the past 15 years, including some figures exhibited in Japan last June. 

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