JOHNSON’S Showcases Bedtime App Grounded on Science & Bedtime Routines for Babies
Thursday, October 20, 2016
Mothers all around the world share a similar challenge: getting their babies to sleep and stay sleeping. Studies indicate that 20-30 percent of babies experience sleep problems, including difficulty in falling asleep and sleeping through the night. This does not only cause problems for mothers, but also impacts the healthy development of their babies.
Research shows that establishing a routine is one of the most important things parents can do to help their baby sleep better through the night.
Recognizing this, JOHNSON’S® has launched a clinically proven Bedtime Routine that engages the senses and helps baby fall asleep faster and stay asleep longer in 3 steps:
• Bath: A bedtime routine, including a warm bath with Johnson’s bedtime™ baby bath, helps baby know its time to sleep.
• Massage: A massage, using Johnson’s bedtime™ baby lotion can help baby sleep better. Familiar and pleasant scents can make baby feel happy and relaxed and lead to better well-being by enhancing baby’s mood and emotions.
• Quiet Time: The moments before bed are an opportunity to help baby wind down through quiet time activities, such as reading, singing or listening to music. Complement quiet time with Johnson’s bedtime baby powder to freshen and keep baby feeling comfortable while sleeping.
Complement the Johnson’s® 3-Step Bedtime ™ routine with Johnson’s® bedtime baby oil to warm baby before bath.
From L-R: J&J Marketing Director, Rommel Narvaez; Johnson’s® Baby Ambassador Shari Macainag; J&J Country Retail Director, Tina Sabarre; Johnson’s® Baby’s Assistant Brand Manager Regina Dimayuga; Johnson’s® Baby Endorser Bianca Gonzalez; JOHNSON’S® Franchise Marketing Manager, Bessie Campillo; Johnson’s® Baby Ambassador Say Alonzo and Johnson’s® Senior Brand Manager Rozelle Noriega
Benefits of a Bedtime Routine on Healthy Baby Development
As a pioneer in the science of baby sleep, JOHNSON’S® understands the importance of sleep for happy, healthy baby development. “Sleep is very critical to a baby’s growth and development. That is why we created the first routine clinically proven to lead to better nights for both moms and their babies,” shared Bessie Campillo, JOHNSON’S® Franchise Marketing Manager.
“Every one of our bedtime products is backed by science and enriched with a special blend of gentle and calming aromas designed to enhance the bedtime routine for both baby and mom. We know that babies grow physically, cognitively and emotionally with better sleep and if moms and their babies don't sleep well, then their interaction with each other is not optimal, which also has its own effects,” she added.
Dr. Agnes Tirona-Remulla
Sleep Medicine Expert for Johnson’s® Baby discusses the impact of bedtime rituals on the physical, emotional, and cognitive development of babies.
“Research shows that sleep rhythms begin to develop at around 6 weeks, and most babies are developmentally capable of regular sleep-wake cycles by 3 to 6 months. As your baby begins to understand the difference between night and day, it’s the perfect time to help improve his sleep routine,” shared Dr. Agnes Tirona- Remulla, a specialist in ENT-Head and Neck Surgery, sub-specializing in Sleep Medicine and Surgery.
“Proper sleep also impacts the immune system and is critical in weight regulation, promotes cognitive development by building memory and supports learning, and helps improve social skills, among many other benefits." Dr. Remulla added.
“JOHNSON’S® has always been focused on maximizing daily moments for both parents and their babies, to stimulate baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, loveand grow,” shares Mrs. Campillo. “A nightly ritual is notonly an ideal opportunity for bonding, but is equally critical to promoting the cognitive, physical and emotional growth of babies,” she adds.
Tonight We Sleep™ App.: Grounded in Science
As part of the nightly routine, JOHNSON’S®has likewise launched the BEDTIME® baby sleep app. – one that has been designed to equip mothers with information on how to ensure longer and better sleep for their baby.
Now available in countries around the world,the App features a proprietary customized sleep profile tool to get research based analysis of baby's sleeping habits, a lullaby album and ambient sound mixer to make playing lullabies convient, information on the Bedtime Routine and products, and access to JOHNSON’S® sleep experts to answer sleep-related questions.
Moms can follow their baby’s daily sleep habits, including how long she sleeps and when she wakes, and even produces a sleep analysis score that comes with recommendations from JOHNSON’S® sleep experts. Parents can also get advice from our JOHNSON’S® sleep experts on sleep-related topics such as naptime, before bed, and night waking’s and even submit sleep-related queries, and receive personalized advice.
JOHNSON’S® encourages moms and dads to learn how to establish a good nighttime routine early on. To know more about Johnson’s and how you can enhance a baby’s bed time experience, visit www.johnsonsbaby.com.
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