LEGO Opens Certified Store at Trinoma and Partners with UNICEF Philippines

5:53:00 AM

Fun, intuitive and simple - these are the hallmarks of toy design that made the LEGO bricks and minifigures the most beloved toys worldwide. A brainchild of carpenter Ole Kirk Kristiansen who introduced it in Denmark stores in 1932, the brand soon went global and it did not take long when it became a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from their imagination.

Before the grand opening, a program was held at the Trinoma Park 4th level where the Media together with some of Lego fans gathered for games and more trivia about Lego.

Encapsulating the dream of its founder to "inspire and develop the builders of tomorrow," the global toymaker continues to expand its presence in the Philippine market by opening LEGO'S Third Certified Store in Trinoma Mall, Quezon City last November 12, 2016.

A LEGO Certified Store offers the following unique features that inspire and develop the builders of tomorrow through creative free play and developing the imagination:

Pick-a-Brick wall (PAB) - a custom-built fixture filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.
Fully assembled LEGO sets around the circumference of the store to inspire LEGO fans.
An interactive play area that's prominently positioned in the centre of the store to give children a "hands-on, minds-on" experience with LEGO bricks.
Exclusive LEGO sets available

The store is the third in a series of stores that will open from Manila to Davao in the country under LEGO'S "Better With Every Brick" campaign. LEGO together with UNICEF Philippines, UN's agency that supports children's welfare, will work together to help build the first National Centre for Children with Disabilities in Philippine General Hospital. To support UNICEF's program, a portion of the sales at LEGO Certified Stores in the country will be donated for the Centre's construction. LEGO will also issue a cheque worth Php 500,000 as part of the fundraising drive to raise a total of Php 10 Million for the construction of the Centre.

"The LEGO brand goes beyond being one of the top global toymakers, we are a beloved builder of childhood fantasies. We aim to inspire and engage the world's builder by injecting fun into play. This partnership with UNICEF Philippines resonates well with this dream to extend the opportunity to help more children by bringing the National Centre for Children with Disabilities to reality," said LEGO executive.

"And LEGO fans can pitch in this initiative of making the world 'Better With Every Brick,'" said LEGO executive.

The LEGO Northern Invasion would not be complete without exciting deals for the whole month of November:

For a minimum single receipt purchase of P5999.75 on any LEGO item/s from the LEGO Certified Store TriNoma from Nov 12 to 30, 2016, P1000 of the sale proceeds will go to UNICEF to help build the Centre. As an exclusive treat, LEGO fans can get a FREE engraving service on one, white 1x6 LEGO brick to personalize their LEGO Store Sets!

Also, LEGO fans and lovers can purchase LEGO poly bags in support of the fundraising campaign for the National Centre for Children with Disabilities where100% of the proceeds from

the sale of each poly bag will be donated to this UNICEF project. Each collectible poly bag featuring four different designs sells for P100 each and comes from the LEGO Ninjago, LEGO Juniors, LEGO Friends and LEGO NEXO Knights lines.

Last but definitely not the least, the long awaited LEGO Disney Castle Set will have an exclusive first release at the LEGO Certified Store TriNoma! What's more, for customers who purchase the set, P1000 will be donated on their behalf to UNICEF for the construction of the Centre!

It's the brick that keeps on building!
Visit the LEGO Certified Store TriNoma at Level 1 Mindanao Wing, open from Mondays to Thursdays from 10:00AM to 9:00PM, Fridays to Sundays from 10:00AM to 10:00PM.

LAJ Marketing Philippines is part of the ALJ Group of Companies that has offices in Singapore, Malaysia, Indonesia and Philippines. LAJ Marketing Philippines was established in October 2006 and is the exclusive distributor for LEGO merchandise here in the Philippines. 

For further inquiries, please call 634-0658 loc. 123, through mobile 0917-100.4696 and email at jmminafalajphil.coni or visit

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