Fujifilm Philippines Launches X-T20 with Celebrity Brand Ambassador James Reid

Tuesday, March 14, 2017

James Reid, the face of the camera-loving generation called millennials, graces the grand launch of FUJIFILM’s newest mirrorless innovation, the X-T20 last March 11, 2017 at the Glorietta Activity Center in Makati.

The event was hosted by no less than Joyce Pring who were part of the video of Fujifilm Philippines promoting the newest mirrorless camera.

The extremely popular heartthrob has gone far in his photographic journey. James was drawn to photography while filming the hit series “On the Wings of Love.” He experimented on different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer.

“We’re very happy with James Reid as our male brand ambassador,” says Takuya Maeda, Fujifilm Philippines’ Division Head for Electronic Imaging and Photo Imaging. “He embodies what the FUJIFILM brand is all about --- young, current, and innovative.”

And speaking of innovations, James is proud to announce that he has found a new favorite camera, the X-T20. Handy and powerful, the X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm. The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes.

Available in silver and black, the X-T20 is perfect for budding directors with its phenomenal autofocus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality.

If you want to conduct interviews and shoot scenes, you can take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone.

Turn the dials. Look through the viewfinder. Shoot in stunning colors. Capture the moment... The FUJIFILM X-T20 packs the latest technology into its beautifully designed compact and lightweight body so you get the most from your photography whatever you choose to shoot.

With a magnification of 0.62x*** and a display lag time of just 0.005sec, the FUJIFILM X-T20 has a large, fast viewfinder. It also features a 3.0-inch 1.04M-dot tilting TFT color LCD monitor suitable for both above head and close to the ground shooting. By combining the Touch Shot function with the tilt LCD monitor, you can get even more creative.

KEY FEATURES:
Compact, lightweight body ideal for stills and video use
24.3 megapixel APS-C sized X-Trans™ CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality and high-speed response
AF-C Custom Settings for moving subjects
High resolution and high definition 4K video recording

24 high-performance FUJINON X-mount lenses for ultimate versatility

“It’s great to endorse a new camera that I love and use frequently,” says James of the X-T20. Being a strong and highly influential presence on social media, constantly updating his fans with well-defined photographs, expect more vivid photos and movie quality videos from James with his new X-T20.

Check out James Reid's Interview here: