Kojie.San Launches DreamWhite's Breathe, Enrich, Dream (B.E.D.) Ritual

5:33:00 AM

A good night’s sleep is incredibly important for health. In fact, it is just as important as eating healthy and exercising. Sleep is a basic human need, when we sleep, our bodies rest but our brains are active. Sleep lays the groundwork for a productive day ahead. 

Some of the reasons why good sleep is important:
- Poor sleep can make you fat
- Poor sleep have a greater risk to heart diseases
- Poor sleep is linked to depression
- Sleep improves your immune system
- Sleep affects your emotions and social interaction

There’s a new secret to younger-looking skin that is now revealed to sleep-deprived Filipino women. 

It doesn’t come as a surprise then that women could use some extra snooze time to recoup from stress. Science backs this up further, as Jim Horne, Britain’s leading sleep expert, has found that women need 20 minutes more sleep than men.  

Apart from all the activities that they take on, women’s need for extra sleep is also due to how their brains work harder during the day and are wired differently from men. 

“Women tend to multi-task—they do lots at once and are flexible—and so they use more of their actual brain on a daily basis. Because of that, their sleep need is far greater than their male counterparts,” Horne said. 

The skin is one of the first to show the effects of sleep deprivation, being a window to what’s happening inside the body. With just a few nights devoid of sleep, the skin becomes unable to adequately repair itself, starts looking sallow, the blood vessels around the eyes dilate and cause dark circles, and puffiness under the eyes create unsightly eye bags. Pile up more sleepless nights and a myriad of other problems surface: dry, flaky skin, enlarged pores, breakouts, and dull, aged complexion.

Skin experts also caution against prolonged sleep deprivation as it leads to more irreversible effects, such as premature aging and permanent skin discoloration. 

To give women the best chance against premature aging, experts suggest following a routine that boosts the skin’s regenerative processes during sleep. The key is to use anti-aging products just before bedtime to prepare the skin for a night of rejuvenation and complement the fruits of enjoying a night of restful sleep.

This strategy has been the inspiration behind kojie.san Dream White's Breathe, Enrich, Dream (B.E.D.) Ritual, the pre-sleep regimen for its anti-aging skincare line. To maximize the benefits of enjoying an ideal amount of sleep, the ritual encourages Filipino women to adopt a pre-sleep skincare regimen that includes the following aspects:

BREATHE: Relax in a quiet and comfortable spot in the bedroom, then proceed to cleanse and let the skin breathe by washing the face with DreamWhite Anti-Aging Soap. Afterwards, rehydrate, whiten, and nourish with DreamWhite Anti-Aging Facial Toner with Collagen.

ENRICH: Revitalize the face and neck with the DreamWhite Anti-Aging Overnight Cream before going to bed to prepare the skin for a night of rejuvenation. 

DREAM: Unplug from the world, turn off the lights, and tune out distractions to focus on recharging the mind and body with restful sleep.

The Kojie.san DreamWhite B.E.D. Ritual event was hosted by Ms. Marie Lozano.

There were talks about to attain an healthy sleep ritual from the experts and how to take care of your skin by following a skin regimen ritual especially before going to sleep. 

Most women nowadays, because of the busy schedule, when they get home, they tend to just sleep without doing any beauty regimen to take care of their skin, with Kojie.san WhiteDream B.E.D. Ritual this will surely make Filipino women adopt a beauty regimen habit before they go to sleep each night just like the special guests during the event, Miss Universe 2013 Ariella Arida and Volleyball star Dennise Lazaro.

There were also product demos where media guests gets the chance to try out for themselves the products and develop a B.E.D. Ritual too using Kojie.san's 
DreamWhite products.

The kojie.san DreamWhite B.E.D. Ritual doesn’t end when women wake up. Also included in the skin care line is the DreamWhite Blemish Correcting Cream, which is best used both during the day and night to reduce skin imperfections and lighten dark facial spots; and the DreamWhite Anti-Aging Cream with Sunscreen, that protects the skin against the harmful effects of sun exposure. 

kojie.san’s DreamWhite line works in sync with the B.E.D. Ritual to revitalize and rejuvenate skin during sleep with the following youth regenerating and lightening active ingredients: 

Hydrotensyl Complex, which has Collagen, Elastin, and Honey Extracts that accelerate cell regeneration by boosting production of collagen and elastin for softer, more flexible and more supple skin;Milk Peptide Complex, an anti-aging active with milk-derived protein that helps prevent accelerated skin aging, for wrinkle depth reduction, firmness, smoothness and elasticity of skin; Sodium Hyaluronate, which keeps skin moist and supple for a more youthful appearance; andKojic Acid, a natural ingredient with anti-oxidant properties that brightens skin complexion and lightens skin pigmentation. 

With regular use of the entire line, women will see and feel the rejuvenating benefits of kojie.san’s dermatologically-tested DreamWhite products on their skin. 

All kojie.san DreamWhite products are proven hypoallergenic. In addition, the entire line is proven to whiten skin in just one week, reduce wrinkles in just 14 days, significantly moisturize the skin in 4-6 weeks, and noticeably smoothen the skin in between 2-6 weeks.  

As their goals and aspirations require them to do more, the usual anti-aging routine won’t do for today’s Filipino women. With kojie.san DreamWhite and the B.E.D. Ritual, getting a younger, clearer, and fresher skin is merely all about putting aging to bed. 

Thank you Kojie.san DreamWhite for making me a part of this wonderful launch. I learned a lot and will start doing the B.E.D. Ritual. Photo op with Ms. Ariella Arida 
and Ms. Dennise Lazaro.

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